Proof & Case Studies

Proof, in layers. Never faked.

This page is honest about what it is: a proof shelf being filled the slow way. Every card below publishes only when the client approves the wording and the numbers survive scrutiny. Until then, the placeholders stay visible — that's the standard.

M/01
Resolution
not containment
M/02
Revenue capture
logged, not estimated
M/03
Response time
by channel & hour
M/04
Handoff quality
context survives
M/05
Customer clarity
did they understand
HOW PROOF GETS PUBLISHED
The before/after workflow
Before: what leaked. Fix: what changed. After: what improved. Proof: the calls, QA scores, or revenue that moved. Four lines, no adjectives.
The call example
A real conversation (anonymized): the customer's intent, where the old workflow failed, the corrected workflow, and the QA outcome.
The executive proof card
Business type, leak found, workflow fixed, metric improved, quote, next action — one card an executive can forward.
Market proof
What we learned from the field — trade shows, buyer conversations, what the market over-promises — and how it changed our approach.

The proof shelf

0 PUBLISHED · 10 PENDING APPROVAL

Each slot below is a specific piece of evidence waiting on approved wording. As Carl clears them, placeholders become cards.

P/01Calls audited to date — the number, with approved wording
P/02Before/after missed-call recovery example
P/03A bad handoff found and fixed — with the metric that moved
P/04AI QA findings from a real production workflow
P/05A franchise / multi-location launch checklist example
P/06A BPO / contact-center QA example
P/07A customer quote on speed, clarity, or handoff improvement
P/08A post-sale implementation success story
P/09Approved logos or anonymized customer categories
P/10Trade-show market proof — what buyers responded to
"If we wouldn't sign our name under the number, it doesn't go on the site."
Common questions

Questions about our proof.

Because a card only publishes when the client approves the wording and the numbers survive scrutiny. Until then the placeholders stay visible — that's the standard. It's a proof shelf being filled the slow way, and showing the empty slots is more honest than faking full ones.

Resolution rather than containment, revenue capture that's logged rather than estimated, response time by channel and hour, handoff quality where context survives, and customer clarity — whether they understood. Those are the five measures behind every card, not activity metrics that look busy but prove nothing.

Four formats: the before/after workflow (what leaked, what changed, what improved, the proof), the anonymized call example, the executive proof card an executive can forward, and market proof from the field. Each is built to be short, specific, and free of adjectives.

Book a 20-minute CX leak review and bring us a leak. Early engagements get the most attention, so the first results tend to become the first cards on the shelf. We only publish once you approve the wording and the numbers hold up.

Want to be the first card on the shelf?

Early engagements get the most attention. Bring us a leak.

Book a 20-Minute CX Leak ReviewSee the AI Audit